Is Your Winter Cough Refusing to Go Away? Over the past few weeks, I've noticed a clear pattern - many clients have come down with a cold, started feeling better, and then found themselves stuck with a lingering cough that simply won't budge. You might know the feeling. The worst of the illness has passed, but you're still coughing throughout the day. Sleep is disrupted. Your throat feels irritated. You wake up feeling tired because your body isn't getting the rest it needs.